How To Use Marketing Automation in 2020 To Sell More

The adoption and market growth of Marketing Automation is growing every year. On average 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) plan to adopt the technology. 

The reason for such an astonishing growth rate of Marketing Automation is, it comes with huge promises: more leads, more conversions, more sales … less work.

But here is the problem: marketing automation can be overwhelming – especially for those of us who lack the technical expertise or don’t have room in their budget for a dedicated team.

But it’s not impossible to use this strategy effectively. The fact that marketing automation is no longer a new, mysterious technology provides small businesses with the one resource they need to capitalize on this software: best practices.

The biggest risk of automating your marketing is that you will do it incorrectly, and your customers will be left confused and alienated. But by using other marketers as a guide, you’ll be better positioned to avoid the common pitfalls of automation. Here are a few:

What exactly is marketing automation?

Marketing automation involves using software to automate many of the marketing and lead gen tasks that you currently manage yourself.

The most common form of marketing automation is email marketing automation. Using software like Drip, ConvertKit or Mailchimp, you can automate your entire email marketing process, from the initial opt-in and follow-up sequence to behavioral email. Read more...

Is Facebook Marketing Strategy Dead For Small Businesses?

Undeniably, over the years Facebook marketing has been favourite of businesses for promoting their range of offerings forth millions of people. However, is it worth spending on Facebook marketing for small businesses? It is the question for which most of the small businesses are looking forward to the real answer. This blog will definitely help in making a better understanding of the fact. Also read how to increase facebook traffic of your business website by doing this.

This current era of digital marketing, it is social media that is becoming an important part of everyone’s life.  Along with personal social updates from close and dear ones, social media has found immense importance among the businesses for promoting their brand and its array of services or products. However, there have been numerous claims regarding the Facebook marketing strategy as dead basically for small businesses due to poor or negative returns on the investments made. Read more...

5 Ways How SEO Benefits Your Local Business

In recent times, small or big, every business falls in the need of online exposure as that is where the entire world is heading to. Therefore, a business failing to catch up with the internet world definitely stays behind in the run. In the stringent need of increasing brand visibility of the business and achieve marketing goals, Search engine optimization (SEO) plays vitality the growth of the business. Let’s get better insight as how SEO benefits business. 

Every business establishment is commenced with an aim of prompt success. However, in present scenario, success of any digital marketing venture depends on the Search Engine Optimization (SEO) practices made for it. Also read top 5 secrets to successfully localized website.

Despite ample ways of promoting a business on the internet, SEO is reckoned as the most powerful one because it helps in attaining high ROI with effective application. 

The factors in accord to SEO as the most helpful practice in the long run- 

• It provides the targeted and organic search traffic to the business that is significant in the industry. 
• It helps in amplifying the brand visibility of the business with greater exposure. 
• It aims to catch the attention of the people that can be potential client or customer for the business. Read more...

Learn How to Drive Free Traffic to Your Ecommerce Website

The success story of any e-commerce website majorly depends on the count of attracted visitors on the site. Undeniably, there is no other way-out for a website to be commercially functional without getting traffic of healthy and persistent visitor. Simultaneously, there is the need for ensuring the traffic is of quality or potential visitors which can add in to the business. Regardless the wide-ranging products or services that a website has to offer, it is always the number of qualitative traffic that takes any online store to the way towards success.

Further, the volume of traffic of any website can be maintained moderately with incorporation of some required changes. Usually such changes are easy to implement and also doesn’t cost much as well. In fact, most of the ways for driving the traffic are easy and also don’t require trained professionals for the process of execution. So, basically it is the traffic on the website without which selling anything on the e-commerce website is very not a possible task. And, understanding the fact that there is actually no point in attracting non-potential customers, it is better to have 100 people on the website of the online store out of which at least 10 to make online purchases than getting a traffic of 1000 people and getting only one purchase what is been offered on the website.

So, here ‘Quality tops over Quantity’!

Although, we might agree on the fact that – ‘There’s no such thing as free traffic’ because nothing is free. However, you can still get free traffic only when there is sound knowledge about the right ways to do so and can also invest time for the execution of strategies. Read more...

10 Vital Ways to Secure Your Ecommerce Website from Cyber Threats

At present time, when billions of money is generated with user’s data, save guarding the data of an e-commerce website has become a difficult task. Although, there is no major differentiation factor for the cyber criminals to make choice from large scale or small-scale businesses, but small-scale business needs to be more careful for avoiding any kind of security threats as it may cost a lot and can become immensely difficult to overcome it. 

It is widely known that the websites are attacked every now and then. And, in order to control such data breaches, there is the need to follow proper steps. And from numerous researches of past, small organizations are likely to get victimized by cyber-attacks on compared to the big scale businesses. Therefore, it is important to assure e-commerce website security from any sort of security threat and hackers. The first and foremost step towards e-commerce business is security and in this regard, the installation of an SSL certificate is the most vital thing to do. This is the way of assuring the URL of the company is HTTPS and is well secured. Furthermore, when it is about advanced authenticity, then the EV SSL certificate plays a vital role in giving the green address bar as a power to the name of the business and on the URL of the business.  Read more...

Top 11 Content Marketing Tips with the Do’s and Don’ts

“Content is the King” – this popular saying explains the vitality of content in today’s Digital Marketing world. Effective digital marketing strategies always articulate content marketing as the key to amplifying traffic on websites. Soon after a great business plan and creation of an excellent product line, it is interesting and engaging content that can get the name recognition to your business. Let’s understand the best content marketing tips by giving this blog a read.

It is one of the most prevalent facts that our world is progressing significantly in the area of technology and branding. With the intent of magnetizing loyal customers, every company needs to constantly upgrade and reorganize its processes. Undoubtedly, this helps in the generation of leads and also helps in creating keenness in the hearts of the targeted audience.

So, ‘Create Content, Publish Content and Amplify the Content’ as it’s the mantra for the effective content marketing that assures benefitting the digital marketing practices with great potential. In fact, it is content marketing that most effectively secures the vital contributors to every business’s sales funnel.  Read more...