The adoption and market growth of Marketing Automation is growing every year. On average 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) plan to adopt the technology.
The reason for such an astonishing growth rate of Marketing Automation is, it comes with huge promises: more leads, more conversions, more sales … less work.
But here is the problem: marketing automation can be overwhelming – especially for those of us who lack the technical expertise or don’t have room in their budget for a dedicated team.
But it’s not impossible to use this strategy effectively. The fact that marketing automation is no longer a new, mysterious technology provides small businesses with the one resource they need to capitalize on this software: best practices.
The biggest risk of automating your marketing is that you will do it incorrectly, and your customers will be left confused and alienated. But by using other marketers as a guide, you’ll be better positioned to avoid the common pitfalls of automation. Here are a few:
What exactly is marketing automation?
Marketing automation involves using software to automate many of the marketing and lead gen tasks that you currently manage yourself.
The most common form of marketing automation is email marketing automation. Using software like Drip, ConvertKit or Mailchimp, you can automate your entire email marketing process, from the initial opt-in and follow-up sequence to behavioral email. Read more...
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